Link Group
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Link Group is a company that builds technology teams, provides managed services and delivers solutions to the world's leading companies and startups. Fortune 500 companies hire Link Group consultants and engineers for their most important projects.
Customer: Link Group
Date: 2023
Scope
Workshops, Programming, Publication, Maintenance
Main technologies
Customer: Link Group
Date: 2023
Scope
Workshops, Programming, Publication, Maintenance
About the project
Our task was to implement the project on the basis of ready-made designs and integration with HubSpot CMS. The final result was not only a perfect reproduction of the design, but also the use of the greatest possible capabilities of HubSpot CMS to manage modules and content.
The implementation of the Link Group website was first and foremost a challenge to use the ever-evolving HubSpot CMS. We combined great design with usability in the project.
Side technologies
During our work, we went through various stages of the project. We started by conducting a workshop after the creation process, developed the data architecture and module variants. We completed the process with the implementation and publication of the website.
Challenges
- Integration with HubSpot CMS
- Integration of forms with HubSpot analytical tools
- Mapping of challenging designs and animations
Solutions
- We carefully reviewed all elements of the project to take full advantage of HubSpot CMS functionality. We created custom modules that allowed for easy management of content and its dynamic presentation on the site.
- We ensured full integration of HubSpot's forms and analytics tools, which allowed us to track user interactions and optimise marketing activities.
- We worked closely with the design team to ensure that all visual aspects of the site were in line with the original brief. We ensured that animations ran smoothly and were optimised for performance.
Krzysztof Wyka
Co-founder twoheads
Using HubSpot CMS is not only about opening up to a new solution, but also about planning the right integration path. When working with Link Group, we reached a compromise between freedom of module management and reliability and optimisation.
Krzysztof Wyka
Co-founder twoheads
Process
Workshop
Analysis of the project's main objectives, design analysis, breakdown into modules, selection of technologies and environments.
Programming
Implementation of the modules on the basis of the designs, integration with the CMS system, implementation of the planned functions and optimisation.
Publishing
Preparation, provision and maintenance of working and production environments. Ensuring effective process and update management.
Maintenance
Ongoing support, monitoring and development of the solution, including the introduction of new functionality and enhancements.
Link Group's homepage is stunning with animations that add elegance and dynamism without distracting from key content. Each section appears seamlessly and interactions on buttons and links have custom hovers.
Insights on Link Group's website has been designed for effective data management and presentation. We used the advanced features of HubSpot CMS to easily aggregate and update information. Our approach ensured easy content management by the editorial team.
Integration of contact forms with HubSpot CMS enables seamless data collection and management, making it easier for the Link Group team to communicate with customers quickly and effectively. Integration with HubSpot's CRM system enables automated tracking and analysis of enquiries, improving the effectiveness of sales and marketing activities.
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