Curlyroad
Curlyroad is a group of motoring enthusiasts and mountain serpentine lovers who regularly organize exciting trips in sports cars along the most interesting and picturesque roads in the world.
Customer: Curlyroad
Date: 2019
Scope
visual identification, brand book, advertising and marketing materials
Main technologies
Customer: Curlyroad
Date: 2019
Scope
visual identification, brand book, advertising and marketing materials
About the project
Since 2016, Curlyroad has visited dozens of countries, from paradise islands to the remote hills of Transylvania.
Our task was to design a brand logo that would reflect what is most important to Curlyroad – the love of mountain roads. From the very beginning, we wanted to combine the motif of a heart, mountains and roads in a simple way, which resulted in a minimalist design in the shape of a heart with a mountain landscape and a path through a pass.
The logo was later used on car wraps, clothing labels and other places that build the experience with the Curlyroad brand.
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